tokenkarma · ad creatives

Each ad concept with its targeting brief, the bespoke image direction, and a ready-to-paste image prompt. One square master image per concept, dropped into all 8 formats (square 1:1, portrait 4:5, story 9:16, landscape 1.91:1). Ads are NOT all square; the preview below shows the square ad at 50% (about feed size) next to its data. Every format at exact pixel size is on the Real size view.

Developers / indie hackers 3 angles

50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Developers / indie hackers

angle: cost
Target
Developers / indie hackers
Niche
Solo devs and indie hackers who live in Claude Code / Codex all day.
Networks
Reddit (r/ClaudeAI, r/cursor, r/LLMDevs), Meta retargeting, EthicalAds (dev/docs).
Platform rules
Reddit: native founder tone, no salesy overlay, key text out of bottom 15%. EthicalAds: 120x90 image + 100 chars, static, screenshot-style.
They search
claude code pricing, codex pricing, how much does claude code cost.
Pain point
No idea what a single coding session actually costs until the bill lands; budget evaporates mid-sprint.
Hook (copy)
“Every model, every cost, one view.” Track your Claude Code and API spend by model, with limits and resets across your whole stack.
Bespoke image
A live cost meter ticking upward in amber over a blurred stream of generating code, no UI chrome. Dramatize "the meter that runs while you are not looking." Stop-scroll = the number nobody watches.
Image prompt (square)
A glowing meter or counter climbing upward in amber, hovering over a softly blurred stream of flowing code, an unseen cost ticking up in the dark. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Developers / indie hackers

angle: limits
Target
Developers / indie hackers
Niche
Heavy CLI-agent coders on Claude Max / Pro who run long agentic sessions.
Networks
Reddit, Meta Story 9:16, EthicalAds.
Platform rules
Story 9:16: keep the visual in the safe band (top 14% / bottom 35% free). Reddit: native.
They search
claude code limits, codex usage limits, claude 5-hour limit.
Pain point
Hits the 5-hour / weekly cap mid-task with zero warning; flow frozen, work lost.
Hook (copy)
“See your Claude limit before it stops you.” Live usage, reset times and a warning at 75 and 90 percent, right in your menu bar.
Bespoke image
A code editor with the cursor frozen mid-line and a hard red gate slamming down across the screen, "LIMIT" stenciled on the bar. Visceral interruption, not a dashboard.
Image prompt (square)
A code editor view frozen mid-line with a heavy red barrier gate slamming down across the screen, a sudden hard stop, sparks of interruption. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Developers / indie hackers

angle: model-mix
Target
Developers / indie hackers
Niche
Cost-aware builders who suspect they overpay on premium models.
Networks
Reddit (dev audience gets the nuance), EthicalAds. Retargeting only, low search.
Platform rules
Copy MUST carry the success rate + "on your usage" (claims). Never "route/switch".
They search
Low search intent. Awareness / retargeting play, not a search capture.
Pain point
Paying top-model prices for tasks a cheaper model nails just as well.
Hook (copy)
“Some tasks don't need your priciest model.” tokenkarma shows which of your tasks ran just as well on a cheaper one, with the success rate.
Bespoke image
Two identical code outputs side by side, same green check on both, one stamped with a fat price tag, the other a tiny one. "Same result." Let the price gap do the talking.
Image prompt (square)
Two identical abstract result cards side by side, each marked with a glowing green check, one weighed down by a large price tag and the other by a tiny one, a balance-scale feel. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.

Writers / content 3 angles

50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Writers / content

angle: flow
Target
Writers / content
Niche
Pro writers and content folks drafting in ChatGPT / Claude / Gemini daily.
Networks
Meta (feed 4:5 + Story), Reddit (writing/AI subs).
Platform rules
Meta: <=27 char visible headline, <=5-7 words on image. Story safe zones.
They search
chatgpt message limits, chatgpt pro limits, claude limit reached.
Pain point
Mid-draft, the model cuts them off: "you have reached your limit, come back in 3 hours." Thought lost.
Hook (copy)
“Never lose your flow to a limit.” See what's left on ChatGPT, Claude and Gemini, with reset times, before they stop you mid-sentence.
Bespoke image
A sentence typed across the frame that physically slams into a brick wall mid-word, letters crumbling on impact. "Your flow, walled." No product UI.
Image prompt (square)
A flowing ribbon of glowing handwriting that crashes into a solid dark brick wall mid-stroke, letters shattering and crumbling on impact. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Writers / content

angle: reset
Target
Writers / content
Niche
Deadline-driven writers who need to know WHEN access returns.
Networks
Meta, Reddit.
Platform rules
Meta headline <=27 visible. Factual, no "unlimited".
They search
chatgpt reset time, when does chatgpt limit reset.
Pain point
Hit a cap and have no idea if it resets in 20 minutes or 5 hours, so they cannot plan the work.
Hook (copy)
“Know exactly when your AI comes back.” Remaining ChatGPT, Claude and Gemini limits with the reset time, so a cut-off never catches you.
Bespoke image
A clock face whose hands are replaced by provider logos (Claude, ChatGPT, Gemini), one sweeping toward a glowing "reset" mark. "Know exactly when you are back."
Image prompt (square)
A minimalist clock whose hands are small glowing gauge arcs, one sweeping toward a bright green reset mark, calm and precise. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Writers / content

angle: pain
Target
Writers / content
Niche
Writers who have been burned mid-session and want zero surprises.
Networks
Meta Story (bold layout), Reddit.
Platform rules
Bold layout: huge type, the image is a small dramatic accent. Story safe zones.
They search
Awareness; pairs with the limits searches.
Pain point
The interruption itself: hitting the wall with no warning at the worst moment.
Hook (copy)
“A bad time to hit a wall.” tokenkarma warns you before you do.
Bespoke image
Minimalist: a single blinking text cursor at the very edge of a sheer wall, vast negative space above. Tension and dread in one frame.
Image prompt (square)
A single glowing text cursor blinking at the base of a vast sheer dark wall, tense empty space looming above, minimalist and ominous. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.

Researchers / academics 3 angles

50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Researchers / academics

angle: one place
Target
Researchers / academics
Niche
Researchers and grad students juggling many models for deep work.
Networks
Reddit (academia / ML), Meta.
Platform rules
Conceptual visual, no screenshot. Get started CTA (not Mac-only).
They search
ai usage limits, claude vs chatgpt limits.
Pain point
Caps scattered across five tools they cannot see at once; one runs out and stalls the work.
Hook (copy)
“Every AI limit, in one place.” Usage and resets across Claude, ChatGPT, Gemini, Perplexity and more, so a cap never surprises you.
Bespoke image
Five provider logos as gauges at different fill levels, scattered, then a hand sweeping them into one tidy aligned row. "All your limits, one place."
Image prompt (square)
Five small glowing circular gauges at different fill levels, scattered across a dark surface, gathered by a hand into one neat aligned row. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Researchers / academics

angle: peak hours
Target
Researchers / academics
Niche
Researchers running long jobs who lose time to peak-hour throttling.
Networks
Reddit, Meta.
Platform rules
Peak-hours claim must stay factual (Anthropic peak windows are real, cited).
They search
gemini api rate limits, ai rate limits, peak hours ai.
Pain point
Rate limits and peak-hour slowdowns silently stretch a 1-hour job into three.
Hook (copy)
“Stop losing time to AI rate limits.” Track caps and resets across every model, and see the busy windows before they slow you down.
Bespoke image
A research progress bar / timeline crossing a shaded red "peak hours" band where the line flatlines, then resumes. "The hours that cost you time."
Image prompt (square)
A glowing green progress line crossing a dark red shaded band where it flatlines, then resumes on the other side, time visibly lost in the gap. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Researchers / academics

angle: multi-model
Target
Researchers / academics
Niche
Power researchers who treat 5+ models as one toolkit.
Networks
Reddit, EthicalAds.
Platform rules
Conceptual, no UI. Bold layout friendly.
They search
best ai for research, ai model comparison.
Pain point
No single place tells them what is left across every model.
Hook (copy)
“Five models, one limit dashboard.” Claude, ChatGPT, Gemini, Perplexity and more. Never wonder what's left.
Bespoke image
A clean control panel with five labeled dials (Claude, ChatGPT, Gemini, Perplexity, Grok), one redlining. "Five models, one dashboard." Stylized, not a real screenshot.
Image prompt (square)
A sleek dark control panel with five circular dials at different levels, one redlining in amber, the rest steady green, stylized and premium. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.

Consultants / agencies 3 angles

50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Consultants / agencies

angle: cost
Target
Consultants / agencies
Niche
Independent consultants and small agencies billing AI work to clients.
Networks
Meta, Six Colors (Mac-leaning), dev/biz newsletters.
Platform rules
Six Colors = copy-led sponsorship, no banner. Meta image clean.
They search
ai stack cost, how much does ai cost per month.
Pain point
AI is now a real line item they cannot put a number on, so they cannot price or bill it.
Hook (copy)
“Know what your AI stack costs.” tokenkarma totals what you actually spend across every subscription and API key, with real numbers.
Bespoke image
A client invoice where the "AI tools" line is a blurred question mark being sharpened into a crisp dollar figure by a lens. "The line item, finally legible."
Image prompt (square)
An invoice line where a blurred question mark is sharpened by a passing glass lens into a crisp glowing dollar figure, dark elegant paper. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Consultants / agencies

angle: real numbers
Target
Consultants / agencies
Niche
Consultants who want defensible numbers for proposals.
Networks
Meta, newsletters.
Platform rules
No invented figures in the visual; the concept is about precision, not a fake total.
They search
ai cost per project, ai budget for clients.
Pain point
They estimate AI cost with a vague "~$?" and lose margin or credibility.
Hook (copy)
“Put a real number on your AI costs.” Every subscription and API key, totalled in one place, so you can plan and price with confidence.
Bespoke image
A ledger column of fuzzy "~$?" entries snapping one by one into exact figures. "Guesses to numbers."
Image prompt (square)
A ledger column of fuzzy blurred question-mark entries snapping one by one into sharp precise glowing figures, satisfying precision. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Consultants / agencies

angle: visible
Target
Consultants / agencies
Niche
Agency owners doing monthly cost reviews.
Networks
Meta, Six Colors, LinkedIn (organic).
Platform rules
Bold layout. Conceptual.
They search
ai subscription audit, ai tools cost.
Pain point
The AI spend hides across tools and never shows up as one reviewable line.
Hook (copy)
“The AI line item, finally visible.” Every tool, one monthly total.
Bespoke image
A spotlight cutting through a stack of subscription cards to land on a previously hidden "AI" line. "Finally visible."
Image prompt (square)
A focused beam of light cutting through a stack of dark cards to reveal a single hidden highlighted glowing line, dramatic chiaroscuro. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.

Marketers 3 angles

50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Marketers

angle: awareness
Target
Marketers
Niche
Marketers and creators paying for a pile of AI tools (writing, image, research).
Networks
Meta, newsletters.
Platform rules
Meta clean image, hook in first 80 chars of primary text.
They search
ai tools cost, how many ai subscriptions.
Pain point
They genuinely cannot name their monthly AI spend; tools sprawl across cards and seats.
Hook (copy)
“Can you name your AI spend?” Most heavy AI users can't. tokenkarma surfaces every tool and totals the real monthly cost.
Bespoke image
An overstuffed wallet spilling AI-tool logos, the total on the receipt scribbled out / obscured. "Do you even know the total?"
Image prompt (square)
An overstuffed wallet spilling small abstract app tokens and coins, a long receipt with the total scribbled out, dark moody still life. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Marketers

angle: stack sprawl
Target
Marketers
Niche
Marketing teams with tool sprawl and no owner of the AI budget.
Networks
Meta, newsletters.
Platform rules
Conceptual, playful but on-brand dark.
They search
ai subscription waste, unused ai tools.
Pain point
Two subs here, an API key there, a tool someone expensed last quarter, nobody tracks it.
Hook (copy)
“Two subs here, an API key there.” tokenkarma surfaces every AI tool you pay for and totals the real monthly cost, even the ones you forgot.
Bespoke image
A messy desktop of scattered AI app icons being swept by a broom into one neat glowing total counter. "From mess to one number."
Image prompt (square)
Scattered abstract app icons on a dark surface being swept by a broom into one neat glowing total counter, motion and order from chaos. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Marketers

angle: the bill
Target
Marketers
Niche
Marketing leads who get surprised by the monthly statement.
Networks
Meta, newsletters, LinkedIn.
Platform rules
Bold layout, type-forward.
They search
ai spend, monthly ai cost.
Pain point
The AI bill keeps climbing and no one can explain why.
Hook (copy)
“Most teams can't name their AI bill.” Yours, on one dashboard.
Bespoke image
A monthly statement with the AI total in oversized bold and a small double-take reaction marker. The number is the visual.
Image prompt (square)
A dark monthly statement with one oversized bold glowing total figure dominating the frame, a subtle shockwave ripple around it. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.

Founders / teams 3 angles

50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Founders / teams

angle: control
Target
Founders / teams
Niche
Founders and small-team leads whose team runs on a dozen AI tools.
Networks
Meta, Microsoft Audience Network (Windows/web angle), Six Colors, newsletters.
Platform rules
Microsoft: NO text on image, lead web dashboard + "coming to Windows". Meta clean.
They search
team ai spend, ai usage tracking for teams.
Pain point
Team AI spend is scattered across seats and keys; nobody owns it; the invoice is always a surprise.
Hook (copy)
“Control your team's AI stack.” Usage, limits and cost across every AI tool your team uses, on one dashboard.
Bespoke image
A team org-chart where each person trails a thin colored line (their AI tool cost) and all lines converge into one glowing dashboard total. "The whole team, one view."
Image prompt (square)
An org-chart of small glowing nodes, each trailing a thin colored cost-thread, all threads converging into one bright dashboard ring, unified. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Founders / teams

angle: before invoice
Target
Founders / teams
Niche
Founders who hate end-of-month invoice surprises.
Networks
Meta, Microsoft, newsletters.
Platform rules
Microsoft visual-only. Factual.
They search
team ai cost, ai budget tracking.
Pain point
They only learn the team AI spend when the invoice lands, too late to act.
Hook (copy)
“Know your team's AI spend before the invoice.” Usage, limits and cost across every tool your team uses, in one dashboard.
Bespoke image
A calendar with an ominous circled "invoice" date and a gauge filling toward it, amber turning red near the date. "Know before it lands."
Image prompt (square)
A dark calendar with one date ominously circled in red and a gauge filling toward it, amber shifting to red as it nears the date, looming deadline. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.
50% of real (1080x1080), about in-feed size · all 8 formats on the Real size view

Founders / teams

angle: visible
Target
Founders / teams
Niche
Founders who want the AI stack legible at a glance.
Networks
Meta, Microsoft, Six Colors.
Platform rules
Bold layout. Microsoft visual-only variant = no text.
They search
ai stack visibility, team ai dashboard.
Pain point
The team stack is a fog; leadership cannot see what is used or what it costs.
Hook (copy)
“Your team's AI spend, finally visible.” One view for the whole stack.
Bespoke image
Fog clearing over a labeled "team AI stack" to reveal crisp numbers underneath. "From fog to figures."
Image prompt (square)
Soft fog clearing over a labeled abstract stack of dark blocks to reveal crisp glowing numbers underneath, clarity emerging from haze. Editorial conceptual tech illustration, dark UI aesthetic on near-black #0a0a0b with green #22c55e and amber #f97316 accents, high contrast, clean and modern, cinematic light. Square 1:1, single focal subject centered with generous margin so it crops cleanly to portrait and landscape. No text, no words, no logos, no watermark, no real screenshots.